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Blue: Pon is focused on “how the car business is absolutely the advancement business.”

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IndiGO Auto Accumulation is accession itself to become a amateur in the advancement apple by basic an accord and accepting an advance from Pon Holdings BV, a busline and advancement aggregation and affluence cast benefactor in the Netherlands, indiGO said Thursday.

The admeasurement of the advance and of the pale that Pon is demography in indiGO were undisclosed.

IndiGO Auto Group, of Houston, has 10 dealerships in Houston, St. Louis and Palm Springs and Rancho Mirage, Calif. The accumulation sells 11 affluence brands: Porsche, Audi, Jaguar, Land Rover, Rolls-Royce, Bentley, Aston Martin, Maserati, BMW, McLaren and Lamborghini.

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The accord will change little at the dealership level, indiGO CEO Todd Blue told Automotive News. But the bearding advance bulk and the cardinal affiliation will advice the dealership accumulation “grow in a larger, added anxious way than maybe we would accept been able to do by ourselves,” through amoebic advance and acquisitions, Blue said.

Mobility

Pon is focused on “how the car business is absolutely the advancement business,” Blue said.

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Blue did not busy on advancement projects indiGO and Pon plan to assignment on together, but he said indiGO is able to acclimate to the alteration acreage of mobility.

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“We accept to attending at the car business as the advancement business. That is a huge acumen why we called Pon to be our accomplice and why they called us because we accept a amazing focus on that,” he said. “The focus is accurately this: actuality adjustable and adjustable to the change and to be able to bound in a active way be whatever advancement is. It allows us to aerate our accepted affluence portfolio and advance [Pon’s] ability in added sectors to actualize a holistic advancement aggregation at the retail level.”

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“IndiGO Auto Accumulation provides us with the ideal belvedere into the U.S. agent market,” a Pon agent said in a statement. “Our accumulated ability in affluence agent sales, forth with indiGO’s outstanding acceptability and accustomed administration position in several key regions, action a abundant starting point aloft which we apprehend to accomplish anxious but cogent business advance in the North American bazaar in advancing years.”

Said Blue: “This is not a accustomed accessible company. This is not clandestine equity. This is not Warren Buffett. This is not any of that.

“This is a ancestors business in Europe as a benefactor that has called to appear into retail automotive and accomplice with indiGO to focus on a actual concentrated breadth and to booty a administration role and body on what indiGO has done.”

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Pon history

Pon does business in 32 countries and has added than 14,000 employees. Pon imports and sells the Volkswagen, Porsche, Audi, Lamborghini, Bentley and Bugatti brands in the Netherlands, and with indiGO the aggregation affairs to abound organically and through acquisitions in North America, the account said. IndiGO’s and Pon’s North American address are in Houston.

Pon’s aboriginal adventure into the automotive business was in 1947 back Ben Pon Sr., co-founder of the company, became the aboriginal being to address Volkswagens to the U.S, according to the company’s website. A account fabricated by Pon aggressive the engineers at Volkswagen to advance the VW Type 2 Transporter — added frequently accepted as the VW van or bus. Ben Pon Jr. was a Formula One driver.

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Pon Holdings has been the benefactor for Volkswagen in the Netherlands for 70 years and for Porsche for 68 years. Pon Automotive ranks No. 11 on Automotive News Europe’s account of the top 50 absolute European dealership groups with sales of 2.5 billion euros in 2015. The account is aggregate by automotive administration advisers ICDP for Automotive News Europe.

More recently, it has ventured into added advancement ventures. In 2014, Pon acquired Greenwheels, a car-sharing aggregation in the Netherlands, for example. This year, Pon acquired Faraday Bicycle, an electric bike aggregation in San Francisco. It sells two added electric bike brands, as able-bodied as acceptable bicycles.

Pon operates in a ample cardinal of sectors, from cartage and bicycles to forklift trucks, tires, earthmoving accouterment and generators.

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