Usually, you accept to buy article afore you feel like you were ripped off.
The admiration in the business of Tiger vs. Phil and “The Match” is how it is authoritative so abounding bodies feel as if they are accepting ripped off afore they’ve shelled out a distinct penny for the product.
Phil Mickelson gets acclaim for this miscue.
Apparently, the smartest guy in the allowance isn’t the smartest business guy.
He was a little bit like that telemarketer who teases you into cerebration you’ve won a chargeless weekend getaway, alone to advance you into the analysis that there’s a adumbral catch, with accomplished book and a amount tag.
There was article as glace as snake oil in the aboriginal pitch.
In Mickelson’s alacrity to actualize some excitement, he hinted aback during The Players in May about the achievability of a big-money, head-to-head bout with Woods. A brace months later, he leaked added details, afore it was accessible to be absolutely announced.
So while there was an antecedent fizz over account of the Thanksgiving weekend matchup, the aboriginal angle set up a absolute buzzkill back it was after appear that you were alone activity to get to see it alive on pay-per-view.
The account landed with a bang but no amount tag. We’re still cat-and-mouse to see what it’s activity to amount back these two accommodated at Shadow Creek in Las Vegas, but annihilation that feels alike hardly aggrandized now is activity to added bedew the aboriginal activity Mickelson created.
Without Woods or Mickelson putting up their own money, this $9 actor winner-take-all accident was consistently activity to feel added like a money grab than absolute competition.
When we were assured to see it on arrangement or cable TV, we didn’t affliction so much. Tiger’s and Phil’s easily would accept acquainted as if they were extensive into accumulated America’s pockets. Now, it feels as if they’re digging into ours.
Last week, there was added black news, with the Las Vegas Review-Journal advertisement that tickets won’t be awash to the public, that the bout at Shadow Creek will alone be accessible to baddest sponsors and VIPs.
Now there’s a beyond insult to the accepted fan, who can’t advice but feel he isn’t aces or important abundant to accretion admittance.
Sorry, but that’s how account of a bankrupt aboideau landed on the heels of the pay-per-view news.
“The Match” was never activity to be allusive golf in any actual sense.
This antagonism was never activity to bake the abracadabra Tiger vs. Phil brought in their ballsy Duel at Doral in ’05.
The $9 actor was never activity to buy the angary a above championship or PGA Tour Sunday affray could bring.
It was never activity to be added than an exhibition, with no abiding actual significance, but that was OK as apparent silly-season book on TV on Thanksgiving weekend (Nov. 23), the acceptable weekend of the old Skins Game.
“The Match” still has a adventitious to be meaningful, but aboriginal and foremost as entertainment, not absolute competition. That’s what this was consistently activity to be about, but now the bar is raised.
Pay per appearance does that.
“You get what you pay for” is an aphorism that doesn’t administer to chargeless (or already-paid for) TV. It does to pay per view. Expectations go way up back you aren’t aloof approach surfing to a telecast. So the college the amount tag they end up putting on this showdown, the added absorbing this has to be.
If Phil brings his “A-Game” to his debris talking, and if Tiger can accompany some able repartee, this can still be fun. If the prerecorded segments adherent amid shots are insightful, alike allusive in their adeptness to accomplish us accept these players in means we didn’t before, this will be worthwhile.
Ultimately, “The Match” is a success if it leaves association who paid to see it activity as if they weren’t as ripped off as the bodies who banned to pay for it. That’s the affliction a history of chargeless golf on TV brings. Welcome to pay-per-view, Tiger and Phil.
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