All of the casework we’ve discussed so far in this affiliate are aloof that—services, based on the company’s website. To actualize an bargain listing, you use your web browser to admission the website, log in, and again get to work.
But abounding sellers adopt to do their advertisement conception offline, at their own pace. For these sellers, a advertisement conception affairs is the adopted tool, like the ones we’ll altercate next.
There are a few advantages to application a advertisement affairs instead of a web-based service. For one, application a software affairs lets you assignment offline, at your own pace; you can actualize your listings at any time of day or night, and upload them at your leisure.
Second, back you assignment offline, all your bargain advice is stored on your own computer—not on somebody else’s website. That makes it easier to admission accomplished advice back you’re not online, and to administer it as you see fit. (Many sellers like to actualize their own sales letters application Excel or Access, which isn’t consistently achievable with web-based administration services.)
Third, best web-based advertisement casework allegation you money for anniversary advertisement you create—or bargain that you make. That’s not consistently the case with advertisement conception software; while some programs appear with cable plans, abounding are accessible as simple ancient purchases, aloof like best of the added software you accept installed on your PC.
If the software avenue sounds like the way you appetite to go, again actuality are the programs to analysis out. It’s important to agenda that several of these advertisement conception programs are offered by eBay, which doesn’t accomplish them any bigger or any worse than the added programs; it alone makes them “official,” whatever that is worth.
Earlier in this affiliate we discussed the web-based Ándale Lister service. Ándale additionally offers a software-based listing-creation tool, alleged Ándale Lister Pro (www.andale.com), which provides the advantage of creating all your bargain listings offline, at your leisure. The software is chargeless to download, although Ándale still accuse fees for all listings you upload.
Auction Lizard (www.auction-lizard.com) is an easy-to-use listing-creation software program. It creates simple bargain listings application forms and templates; you can additionally architecture your auctions application a WYSIWYG HTML editor. (Figure 3.7 shows one of abounding Bargain Lizard bargain templates.) Bargain Lizard is shareware, with a $29 allotment fee.
Figure 3.7 A advertisement arrangement created with Bargain Lizard.
Auction Astrologer 2000 (www.auctionwizard2000.com)—that’s wizard, not lizard—is an bargain administration software affairs that includes a advertisement creator, an angel editor, a address generator, an FTP manager, and an bargain database. It costs $75 for the aboriginal year (and $50 for anniversary consecutive year) with no account cable fees.
Auction Wizard’s backbone is as a aggregate advertisement tool. It does action advised advertisement templates, and lets you do a array of formatting aural the templates; a archetypal bargain arrangement is apparent in Figure 3.8.
Figure 3.8 A advertisement created with Bargain Astrologer 2000.
AuctionSage (www.auctionsagesoftware.com) is a software affairs that lets you column and administer your eBay bargain transactions. It includes a basal advertisement conception tool, able of creating auctions like the one apparent in Figure 3.9. The affairs is accessible on a cable basis—$29.95 for 3 months, $49.95 for 6 months, or $79.95 for a year.
Figure 3.9 An bargain advertisement created with AuctionSage.
AuctionTamer (www.auctiontamer.com) is an all-in-one bargain administration software affairs for both sellers and bidders. For sellers, it appearance an WYSIWYG HTML editor with a scattering of simple templates, like the one in Figure 3.10. Cost is $12.95 per ages or $99.95 for a year.
Figure 3.10 An bargain listingssoftwareeBay Blackthorne Basicauction listingssoftwareeBay Blackthorne Proauction listingssoftwareeListerauction listingssoftwareeBay Blackthorne BasiclistingssoftwareeBay Blackthorne ProlistingssoftwareeListerlisting created with AuctionTamer.
eBay Blackthorne (previously accepted as Seller’s Assistant) is an bargain listing/management affairs offered by eBay. It comes in two variations: Basal and Pro.
Blackthorne Basal (pages.ebay.com/blackthorne/basic.html), apparent in Figure 3.11, is the best affairs for accidental and small-volume sellers, alms HTML-based advertisement conception (using forms and templates), bargain tracking, and basal post-auction management. The software is accessible on a per-month subscription; you’ll pay $9.99 anniversary month, no amount how abounding listings you create. (Figure 3.12 shows a adorned advertisement created with Blackthorne Basic.)
Figure 3.12 An bargain advertisement created with Blackthorne Basic.
eBay Blackthorne Pro (pages.ebay.com/blackthorne/pro.html) is about Blackthorne Basal on steroids, with abounding added post-auction administration appearance for high-volume sellers. It additionally includes chargeless Advertisement Designer templates, which (if you like them) are account 10 cents a pop. Added than the Advertisement Designer templates, the listing-creation functions are identical to those in Blackthorne Basic. The affairs costs $24.99 per month.
eBay Turbo Lister (pages.ebay.com/turbo_lister/) is eBay’s official software affairs for the aggregate uploading of assorted auctions. Although Turbo Lister doesn’t action any bargain tracking features, it excels at aggregate uploading—and it’s free, with no account cable fees.
The Turbo Lister software is absolutely accessible to use. As you can see in Figure 3.13, it uses a alternation of forms to appeal advice about your listings. You can architecture your listings with the congenital WYSIWYG argument editor, a raw HTML editor, or aloof administer a Advertisement Designer theme. (You’ll get answerable the accepted 10 cents per affair back you upload your listings.) In short, application Turbo Lister is like application eBay’s web-based advertise your account pages, but it works offline, on your own PC.
Figure 3.13 Creating a advertisement with eBay’s Turbo Lister program.
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