TORONTO–(BUSINESS WIRE)–On November 22, 2014 Pantene will bless Civic Accord Your Beard Day – an anniversary day of giving, auspicious Canadians to cut and accord their beard to Pantene Beautiful Lengths to actualize real-hair wigs for women aggressive cancer. These real-hair wigs are accessible at no amount to women beyond the country who accept absent their beard due to blight treatments.
According to the Canadian Blight Society, 2 out of 5 Canadians will advance a anatomy of blight in their lifetime, and it is estimated that there will be 93,600 new cases of blight amid Canadian women in 2014.
“Getting a blight analysis can be devastating, and for those women whose blight treatments advance to beard accident the adventure can assume alike added daunting,” says Marilyn Brown, Civic Campaign Director, Canadian Blight Society. “The Pantene Beautiful Lengths affairs is active in allowance these women to feel strong, appreciative and attractive as they booty on cancer.”
In 7 years, with the abutment of bags of acceptable Canadians from coast-to-coast, Pantene Beautiful Lengths has donated over 70,000 ponytails to be fabricated into wigs to advice women active with blight achieve their aplomb and faculty of self.
“The Pantene Beautiful Lengths affairs is congenital aloft one act of generosity,” says Esther Benzie, Director, Brand Operations, Procter & Gamble Inc. “It’s this simple, but abundantly cogent act that makes it accessible for Pantene to advice women who are activity through the toughest action of their lives feel added like themselves back it affairs most.”
Pantene encourages women beyond the country to get complex and accomplish the cut by contacting their bounded salons to accomplish an arrangement and acquaint them added about Pantene Beautiful Lengths and Civic Accord Your Beard Day. Canadians can additionally get accompany calm for a hair-cutting affair at home, or alike adapt a “cut day” in their academy to abutment this aces cause.
Beard Donation Requirements:
Those who cannot accord on November 22, are still encouraged to accomplish the cut as Pantene Beautiful Lengths accepts donations year-round. See the absorbed PDF with capacity on how to accomplish a cut and donate.
Get Complex and Share!National Accord Your Beard Day participants can appearance off their new cuts by tweeting @Pantene and @cancersociety with the #BeautifulLengths hashtag and announcement their photos on Pantene North America’s Facebook page. Those clumsy to accord can still be complex by alliance to participate aing year on amusing media, or by planning a beard acid and donation accident for accompany and family.
About Procter & Gamble
P&G serves about bristles billion bodies about the apple with its brands. The Company has one of the arch portfolios of trusted, quality, administration brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G association includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest account and all-embracing advice about P&G and its brands.
About the Canadian Blight Society
The Canadian Blight Society is a national, community-based alignment of volunteers whose mission is to eradicate blight and enhance the affection of activity of bodies active with cancer. Thanks to our donors and volunteers, the Society has the best impact, adjoin the best cancers, in the best communities in Canada. Building on our progress, we are alive with Canadians to change blight forever. Accomplish your allowance today at cancer.ca.
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