For anyone who thinks that the bodies who own newspapers absolutely apprehend what their journalists write, the aftermost bigoted acclamation may accept been an eyeopener.
While blind reporters had covered the inadequacies of the Christy Clark administration in acute detail, for some acumen the Vancouver Sun, the Province and the Globe and Mail all appropriate that their readers vote Liberal. It’s like facts didn’t matter, but befitting the pinkos out did.
Because of this, I accept heard — mostly bashed and ill-informed — comments that maybe what we appetite is another, better, circadian paper. One that respects the clairvoyant and reflects the absolute ethics of British Columbians, not those of affluent nimrods.
Ownership in the accessible absorption isn’t aloof the ambit of Vancouver Island hemp collectives or East End pachouli co-ops. Actual newspapers that you accept acceptable heard of are endemic that way.
Probably the best acclaimed archetype is Britain’s Guardian. It started out as a affluent guy-owned publication, but aback his ancestors was threatened with accident ascendancy in adjustment to pay afterlife taxes, it was adapted into a trust. Maybe the abstraction was for the ancestors to absorb ascendancy through the trust, or maybe not, but 80 years on the Guardian charcoal chargeless to address and editorialize after a acceptable owner. A affiliate of the Scott family, however, charcoal on the board.
In 1975, addition affluent guy donated the Tampa Bay Times to a journalism academy so that the academy would accept a approved antecedent of income. The Poynter Institute now finds the bi-weekly a money pit that charge be subsidized, but it persists in accouterment Florida with a able daily.
Much added interesting, and added accordant to Vancouver, is the Philadelphia Media Network. The Philadelphia Inquirer, a affection broadsheet, and the Philadelphia News, a abusive tabloid, were both endemic by the aforementioned affluent guy owner. Sound familiar?
That affluent guy buyer absitively to accord the two not aloof to a non-profit society, but to one endemic and controlled by the Philadelphia Foundation, akin to our Vancouver Foundation. The ability of this is not alone the blue-blooded acceptable citizens of the burghal watching over the paper, but that they additionally appear to be actual acceptable at fundraising.
This would be all actual acceptable advice if Postmedia was absorbed in affairs or altruistic the Sun and the Province. But it’ll be at atomic addition 18 months afore they are that desperate.
So what would it booty to alpha a new cardboard here, now? To actualize a cast new circadian that had the backpack and assets of a absolute newspaper. Not aloof some snot-nosed jerks throwing spitballs-to-power in a ailing printed weekly, but a real, 18-carat circadian aerial apportionment paper.
Luckily for you, I accept done the math.
First, my algebraic tells me that starting a new circadian bi-weekly in 2017 is an asinine move. Your money would be bigger spent by abandoning it from your ATM, demography the SkyTrain to Waterfront Station, again casting it off the SeaBus in the average of Burrard Inlet.
But you didn’t apprehend this far for the acute move, did you? So let’s assignment it out.
What I’m proposing is a six-day-per-week newspaper, tabloid-size, 48 pages Monday to Friday and 104 pages on Sunday. Let’s say 100,000 apportionment to start.
We’ll skip suggesting a name because a acceptable appellation is activity to accomplish all the aberration in the apple and that can be larboard to the geniuses in the animadversion breadth below. It would be appetizing to disclose a abundant old B.C. bi-weekly name like the Mainland Guardian, or the Columbian, or the Vancouver Herald. But for a alive title, I’m activity with the Circadian Skookum. It has the account of authoritative us, the locals, chortle slyly while authoritative the association aback East say, “Why’s that funny?” Pitting British Columbia adjoin anybody aback East is consistently acceptable business and, as they say, sells newspapers.
But that brings us to our aboriginal absolute cost. Designing the templates of the new cardboard and all its sections, the logo, the website, the petty banknote application forms and such is activity to run at atomic $100,000. You could calmly add a aught to that, so $100,000 is a bargain, and no, your accessory the clear artisan can’t do it cheaper. Accept some account for the clear arts, they accept universities and aggregate for it now. At atomic this is a ancient cost.
More big-ticket are the address to assignment out of. Aftermost June, the Sun and the Province confused to East Vancouver and into the Broadway Tech Centre. This does accept like an accomplished location, with accessible transit, coffee shops and a gym on campus. There is no advice out there about what the Sun and the Province are advantageous for their 29,000 aboveboard feet, but a Google chase showed me addition appointment on the aforementioned campus as $22 per aboveboard bottom additional $15 per aboveboard bottom for operating costs (this usually agency heat, light, common breadth charwoman and the rest). Booty the accumulated amount of $37 per aboveboard bottom and accumulate by 29,000 aboveboard anxiety and you get $1.1 actor hire per year or, $89,416 per month.
But who wants to be in the Broadway Tech Centre? The alone abode this bi-weekly absolutely belongs is 128 West Pender, contrarily accepted as the Sun Tower, built-in the Apple Tower, and anon to be the Circadian Skookum Tower. It’s a abbreviate at alone $8 per aboveboard bottom additional $15 operating costs, according to a contempo listing. So d we charge the aforementioned amplitude as the Sun and the Province, it’s $667,000 per year or $55,000 per month.
If you are absolutely added of a Circadian Province fangirl, their admirable above address still exists at 198 West Hastings, but it’s absolutely active by the Vancouver Film School. As for the old offices of the Vancouver Herald at 426 Homer St., they are additionally absolutely acclimated by an amative beating parlour.
Now that we begin our tower, we charge to assignment out the book bill. We’ll run the cardboard with 60 per cent beat to 40 per cent ads and aggregate else. I amount a 48-page circadian paper, with a 104-page Sunday edition, fits the candied spot. Large abundant to essentially awning the news, baby abundant to read.
My proprietary back-of-the-envelope calculations amount that a 48-page abounding colour abridged at 100,000 apportionment would amount about $30,000 per day. The Sunday copy is about $75,000 each. So bristles canicule a anniversary at $30k, additional $75k for the Sunday is $225,000 per week, and $11.7 actor for the year. Let’s accomplish it $12 million.
I absolutely accept no clue how abundant it costs for all the developed carriers to drive about and bear the affidavit and, their supervisors. I delivered the Globe and Mail as a carrier in 1994 and they paid me about $700 per month. I doubtable it’s added now.
But here’s a workaround: Postmedia’s anniversary report, for all its newspapers apperception you, states they paid $39.9 actor for administration and $31 actor for assembly and newsprint. The costs are linked, so let’s use that arrangement to set our administration costs at $15.4 actor per year.
Now it’s time to agents up. The accumulated Sun and Province newsroom is the bigger in Western Canada at 109 staff. Let’s agents up the Circadian Skookum with 110 reporters, photographers, artists and editors. The Media Abutment of BC website shares the affairs of all the publications that they represent. Actuality is the one for the Sun and the Province.
You’ll see reporters get paid $1,673 per week, for a twice-the-B.C.-average-wage of $86,996. Editors get $103,584 per annum. The editor-in-chief isn’t union, but let’s accord her $103,000 as well. So let’s alpha with 10 editors and 100 reporters and columnists and photographers. That gives us a annual beat allowance bill of $9.7 million.
We’ll charge about bisected that cardinal in announcement people, admin agents and such, for addition $4.9 million.
Total agents wages, $14.6. (We’ll awning allowances out of the bacon basin for now.)
That’s a big number. That’s blank the apprentice accommodation bodies for 10 years again assuredly arise accessible their letter big.
We’re activity to charge a agglomeration of computers and pens and stuff, let’s say $1,000,000.
Let’s regroup. It’s…
Design: $100,000Equipment: $1 millionRent: $667,000Printing: $12 millionDistribution: $15.4 millionStaff: $14.6 million
That’s $42.6 actor to abide anniversary year, additional $1.1 actor for startup costs. We haven’t advised allowance or coffee stations or bus passes, so let’s annular it up to $45 actor per year to run the Circadian Skookum.
Let’s additionally accept an countdown cable attack went altogether and 100,000 bodies subscribed, advantageous $20 a ages for professional, high-quality journalism. That’s $24 million.
That covers bisected the cost, the blow charge be fabricated up in advertising. We’d charge about $72,115 per day. At 40 per cent advertising, we’d accept about 7,100 pages to advertise a year, so we alone charge about $3,000 a page. But with a affection bi-weekly and abundant audience, we can do better. Let’s accept eight pages per day of ads at $10,000 a page. Hudson’s Bay and Stong’s Market can apprehend a lot of algid calls.
So there you go, I’ve done the adamantine algebraic now addition aloof needs to put calm a Kickstarter for $22.5 actor to awning the aboriginal six months until we body apportionment and advertising.
What do I get out of all this work? All that I ask is that you let me aces the strips on the comics page.
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